Vol. 3 No. 4 (2026): July

Articles

• Consumer Loyalty Exceeding Repeat Purchases: Compelling Digital Marketing is Combined with Trustworthy Transactions

  Nurul Fadilah Aswar,  Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar,  Indonesia

  475-482

  DOI : https://doi.org/10.59971/jumawa.v3i4.457
  

  • DOWNLOAD PDF
  Abstract views: 66 times | downloads: 116 times

• From Entrepreneurial Education to Entrepreneurial Action: How University Support Shapes Student Venture Creation

  Hasisa Haruna,  Universitas Negeri Makassar,  Indonesia

  Dwiyanti,  Universitas Negeri Makassar,  Indonesia

  483-492

  DOI : https://doi.org/10.59971/jumawa.v3i4.501
  

  • DOWNLOAD PDF
  Abstract views: 19 times | downloads: 10 times

• Financial Decision Quality and Business Sustainability: The Role of Cash Flow Visibility and Financial Planning Capability

  Dwiyanti,  Universitas Negeri Makassar,  Indonesia

  Hasisa Haruna,  Universitas Negeri Makassar,  Indonesia

  493-500

  DOI : https://doi.org/10.59971/jumawa.v3i4.502
  

  • DOWNLOAD PDF
  Abstract views: 16 times | downloads: 3 times

• The Role Of Risk Management In Enhancing The Success Of SMEs' International Digital Marketing Strategies

  Wiwin Riski Windarsari,  Management, Universitas Negeri Makassar, Indonesia,  Indonesia

  Md Daud bin Ismail,  Universiti Kebangsaan Malaysia, Malaysia,  Malaysia

  501-508

  DOI : https://doi.org/10.59971/jumawa.v3i4.491
  

  • DOWNLOAD PDF
  Abstract views: 11 times | downloads: 1 times

• Walking the Privacy Line: A Phenomenological Study of Marketing Managers' Lived Experience of AI-Driven Consumer Personalization

  Hery Maulana Arif,  Universitas Negeri Makassar, Indonesia,  Indonesia

  https://orcid.org/0009-0002-4425-7193

  509-514

  DOI : https://doi.org/10.59971/jumawa.v3i4.493
  

  • DOWNLOAD PDF
  Abstract views: 4 times | downloads: 0 times

• Cultural Intelligence and Market Adaptation in Traditional Creative Enterprises: Evidence from South Sulawesi

  Asriyani Amrullah,  Universitas Negeri Makassar,  Indonesia

  Siti Nardiyah Muhrami,  Universitas Negeri Makassar,  Indonesia

  515-522

  DOI : https://doi.org/10.59971/jumawa.v3i4.506
  

  • DOWNLOAD PDF
  Abstract views: 9 times | downloads: 1 times

• Sustaining Growth Through Cross-Disciplinary Innovation: A Sustainable Business Analysis of Kopi Kenangan (Kenangan Brands) Toward Long-Term Sustainability

  Rivan Syarif Kaisar,  Magister Management Science Program , Universitas Negeri Makassar, Indonesia,  Indonesia

  Agung Widhi Kurniawan,  Universitas Negeri Makassar,  Indonesia

  Muhammad Ichwan Musa,  Universitas Negeri Makassar,  Indonesia

  523-528

  DOI : https://doi.org/10.59971/jumawa.v4i1.495
  

  • DOWNLOAD PDF
  Abstract views: 8 times | downloads: 2 times

• AI-Enabled Business Model Innovation and Entrepreneurial Resilience in Emerging Economies

  Siti Nardiyah Muhrami,  Universitas Negeri Makassar,  Indonesia

  Asriyani Amrullah,  Universitas Negeri Makassar,  Indonesia

  529-536

  DOI : https://doi.org/10.59971/jumawa.v3i4.507
  

  • DOWNLOAD PDF
  Abstract views: 5 times | downloads: 4 times

• A Systematic Literature Review On Digital Capabilities As A Link Between Digital Transformation and MSME Competitiveness

  Muh. Irshan Sachrir,  Universitas Negeri Makassar,  Indonesia

  537-548

  DOI : https://doi.org/10.59971/jumawa.v3i4.508
  

  • DOWNLOAD PDF
  Abstract views: 3 times | downloads: 2 times

• Beyond Digital Transformation: A Qualitative Thematic Analysis of Inclusive HR Resilience, Change Management, and Talent Sustainability in the Age of AI

  Abdul Halid Latif,  Universitas Muhammadiyah Enrekang, Indonesia,  Indonesia

  Tenri Sayu Puspitaningsih Dipoatmodjo,  Universitas Negeri Makassar, Indonesia,  Indonesia

  549-564

  DOI : https://doi.org/10.59971/jumawa.v3i4.494
  

  • DOWNLOAD PDF
  Abstract views: 2 times | downloads: 1 times