AI-Enabled Business Model Innovation and Entrepreneurial Resilience in Emerging Economies

Authors

  • Siti Nardiyah Muhrami Universitas Negeri Makassar, Indonesia
  • Asriyani Amrullah Universitas Negeri Makassar, Indonesia

DOI:

https://doi.org/10.59971/jumawa.v3i4.507

Keywords:

Artificial Intelligence, Business Model Innovation, Emerging Economies, Entrepreneurial Resilience, Small and Medium Enterprises

Abstract

Artificial intelligence (AI) offers small and medium enterprises (SMEs) opportunities to innovate business models and strengthen entrepreneurial resilience amid market uncertainty and resource constraints. However, evidence connecting AI adoption, business model innovation (BMI), and entrepreneurial resilience remains fragmented, particularly in emerging economies. This study examines how AI-enabled BMI relates to entrepreneurial resilience and identifies organizational and environmental conditions shaping these relationships. A systematic literature review was conducted following PRISMA 2020 reporting principles. Searches performed on 19 October 2026 identified 42 candidate records, of which seven empirical studies published between 2024 and 2026 were retained for thematic synthesis. The findings indicate that AI can improve business outcomes when supported by organizational readiness, technological competence, and strategic alignment. BMI and entrepreneurial innovativeness are positively associated with resilience among Nigerian SMEs, while market turbulence may weaken some pathways linking entrepreneurial orientation and resilience. Government support also contributes to firm performance. However, no retained study directly tests the complete pathway from AI adoption through BMI to entrepreneurial resilience, and evidence from Asia is absent. AI adoption alone is insufficient to ensure resilience. SMEs should combine AI implementation with business model redesign, capability development, and strategic alignment. Future research should test the integrated AI–BMI–resilience pathway using longitudinal designs, objective resilience indicators, and empirical evidence from emerging economies in Asia and Africa.

Downloads

Download data is not yet available.

References

Abrokwah-Larbi, K., & Awuku-Larbi, Y. (2024). The impact of artificial intelligence in marketing on the performance of business organizations: Evidence from SMEs in an emerging economy. Journal of Entrepreneurship in Emerging Economies, 16(4), 1090–1117. https://doi.org/10.1108/JEEE-07-2022-0207

Alake, O. R., & Adegbuyi, O. (2024). Business model innovation and SMEs’ resilience: Technological roadmap in Nigeria. Business: Theory and Practice, 25(2), 614–624. https://doi.org/10.3846/btp.2024.18978

Arif, H. M., & Windarsari, W. R. (2026). Between Algorithm and Adat: How Bugis-Makassar MSMEs Negotiate AI Marketing Through the Lens of Siri’ na Pacce. Economics and Business Journal (ECBIS), 4(3), 897–908. https://doi.org/10.47353/ecbis.v4i3.308

Arif, H. M., Riu, I. A., & Windarsari, W. R. (2026). Digital Marketing Management In Micro, Small, And Medium Enterprises Of South Sulawesi: Integrating Local Wisdom And Artificial Intelligence: A Qualitative Study. Economics and Business Journal (ECBIS), 5(1), 195–204. https://doi.org/10.47353/ecbis.v5i1.616

Bullough, A., & Renko, M. (2013). Entrepreneurial resilience during challenging times. Business Horizons, 56(3), 343–350. https://doi.org/10.1016/j.bushor.2013.01.001

Filip, A., Stancu, A., Alnıaçık, Ü., Catană, C., & Năstasă, A. C. (2026). Adoption of artificial intelligence and SME performance in digital ecosystems. Amfiteatru Economic, 28(72), 451–469.

Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: How far have we come, and where should we go? Journal of Management, 43(1), 200–227. https://doi.org/10.1177/0149206316675927

Mohamad, M., Balıkel, A. E., Chowdhury, D., Russell, C., & Eldebeky, S. M. (2026). Artificial intelligence for business model innovation in digital sustainability companies: Multiple cases from the Netherlands. World Journal of Entrepreneurship, Management and Sustainable Development, 22(1/2). https://doi.org/10.47556/J.WJEMSD.22.1-2.2026.5

Oiku, P. O. (2024). Innovation and organisational resilience among small and medium-sized enterprises in Lagos State. International Journal of Business and Technopreneurship, 14(1), 35–48. https://doi.org/10.58915/ijbt.v14i1.298

Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., … Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372, n71. https://doi.org/10.1136/bmj.n71

Riu, I. A., Radjab, I., Arif, H. M., Haeruddin, M. I. W., & Aswar, N. F. (2026). Consumer Trust In Influencer-Based Digital Marketing: A Qualitative Study Among Beauty Product Consumers In Makassar City. Economics and Business Journal (ECBIS), 4(2), 533–546. https://doi.org/10.47353/ecbis.v4i2.378

Shaik, A. S., Alshibani, S., Jain, G., Gupta, B., & Mehrotra, A. (2024). Artificial intelligence (AI)-driven strategic business model innovations in small- and medium-sized enterprises. Business Strategy and the Environment, 33(4).

Shore, A., Tiwari, M., Tandon, P., & Foropon, C. (2024). Building entrepreneurial resilience during crisis using generative AI: An empirical study on SMEs. Technovation, 135, 103063. https://doi.org/10.1016/j.technovation.2024.103063

Teece, D. J. (2010). Business models, business strategy and innovation. Long Range Planning, 43(2–3), 172–194. https://doi.org/10.1016/j.lrp.2009.07.003

Windarsari, W. R., Riu, I. A., & Dipoatmodjo, T. S. P. (2026). Leveraging AI-CRM To Achieve The Triple Bottom Line: An Analysis Of Its Effects On Economic, Social, And Environmental Performance. Economics and Business Journal (ECBIS), 5(1), 331–346. https://doi.org/10.47353/ecbis.v5i1.679

Downloads

Published

2026-09-09

How to Cite

Muhrami, S. N., & Amrullah, A. (2026). AI-Enabled Business Model Innovation and Entrepreneurial Resilience in Emerging Economies. Jurnal Manajemen Dan Kewirausahaan (JUMAWA), 3(4), 529–536. https://doi.org/10.59971/jumawa.v3i4.507

Issue

Section

Articles