Vol. 3 No. 1 (2025): Oktober

Articles

• Digital Rituals Of Money: Understanding Women’s Financial Decision-Making Practices In A Fintech Era

  Andi Mustika Amin,  Management Department, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia,  Indonesia

  225-230

  DOI : https://doi.org/10.59971/jumawa.v3i1.371
  

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  Abstract views: 99 times | downloads: 127 times

• Challenges and Opportunities of ESG Implementation in Recruitment and Retention: A Qualitative Study on Sustainable Companies in Makassar, Indonesia

  Abdul Halid Latif,  Universitas Muhammadiyah Enrekang, Indonesia,  Indonesia

  Welimas Kristina Parinsi,  Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya,  Indonesia

  231-238

  DOI : https://doi.org/10.59971/jumawa.v3i1.331
  

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  Abstract views: 214 times | downloads: 212 times

• Social Media–Based Customer Relationship Management in the Cosmetics Industry: A Qualitative Study of Consumers

  Wiwin Riski Windarsari,  Management, Universitas Negeri Makassar, Indonesia,  Indonesia

  239-246

  DOI : https://doi.org/10.59971/jumawa.v3i1.386
  

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  Abstract views: 322 times | downloads: 322 times

• Sustainability as Family Legacy: Intergenerational Green Branding Practices Among Bugis Women in Sidrap

  Isma Azis Riu,  Management Department, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia,  Indonesia

  247-254

  DOI : https://doi.org/10.59971/jumawa.v3i1.366
  

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  Abstract views: 90 times | downloads: 128 times

• Peran Nilai Budaya Lokal dalam Pembentukan Kompetensi Wirausaha Muda Makassar: Studi Kualitatif Interpretatif

  Tenri Sayu Puspitaningsih Dipoatmodjo,  Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Indonesia ,  Indonesia

  255-262

  DOI : https://doi.org/10.59971/jumawa.v3i1.370
  

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  Abstract views: 103 times | downloads: 164 times

• Cultural Norms in Action: A Qualitative Inquiry into Cooperative Governance and Social Sustainability in Urban Makassar

  Burhanuddin,  Management Department, Faculty of Economics and Business, Universitas Negeri Makassar, Indonesia,  Indonesia

  263-270

  DOI : https://doi.org/10.59971/jumawa.v3i1.378
  

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  Abstract views: 65 times | downloads: 108 times

• Digital Customer Relationship Management: Building Long-Term Loyalty through Data-Driven Engagement

  Wiwin Riski Windarsari,  Management, Universitas Negeri Makassar, Indonesia,  Indonesia

  271-278

  DOI : https://doi.org/10.59971/jumawa.v3i1.389
  

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  Abstract views: 378 times | downloads: 493 times

• Entrepreneurial Innovation Theory And Relationship Marketing Theory In Rest Area Sasaya Bantaeng

  Sitti Hasbiah,  Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar,  Indonesia

  291-298

  DOI : https://doi.org/10.59971/jumawa.v3i1.372
  

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  Abstract views: 170 times | downloads: 220 times

• Analysis of the Interaction Between Brand Attachment and Hedonic Value on iPhone Purchasing Decisions among College Students

  Rostini,  Universitas Indonesia Timur, Indonesia,  Indonesia

  Kushal Patil,  RV Institute of Management, India,  India

  299-306

  DOI : https://doi.org/10.59971/jumawa.v3i1.177
  

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  Abstract views: 206 times | downloads: 150 times