Peran Nilai Budaya Lokal dalam Pembentukan Kompetensi Wirausaha Muda Makassar: Studi Kualitatif Interpretatif

Abstract

This study aims to examine the role of local cultural values in the formation of competence of young entrepreneurs in Makassar by using an interpretative qualitative approach. The conditions of modernization and globalization demand innovative adaptation, but cultural values such as cooperation, siri ' na pacce, and social solidarity remain strategic social capital in developing the character and competitiveness of young entrepreneurs. Data were collected through in-depth interviews, observations, and document studies, and were analyzed thematically. The results showed that local cultural values have a significant effect on Product Innovation, Social Responsibility, business resilience, and collaboration networks of young entrepreneurs. The integration of cultural values in entrepreneurship education encourages motivation, character, and business sustainability. This study confirms the importance of revitalizing local wisdom as the foundation for the empowerment of young entrepreneurs who are adaptive and sustainable. Research implications provide direction for culture-based empowerment policies and practices.