ARIF, H. M. Electronic Word-of-Mouth in the Digital Marketplace: A Conceptual Framework of Online Reviews, Consumer Trust, and Purchase Decisions among Generation Z . Management, Economics, Trade, and Accounting Journal (META-JOURNAL), [S. l.], v. 3, n. 6, p. 863–878, 2026. DOI: 10.59971/meta-journal.v3i6.479. Disponível em: https://abadiinstitute.org/index.php/META/article/view/479. Acesso em: 5 nov. 2026.