RIU, I. A. Word-of-Mouth Marketing and Customer Acquisition: Experiences of Women Entrepreneurs in Makassar’s Beauty and Wellness Industry. Management, Economics, Trade, and Accounting Journal (META-JOURNAL), [S. l.], v. 2, n. 6, p. 283–292, 2025. DOI: 10.59971/meta-journal.v2i6.363. Disponível em: https://abadiinstitute.org/index.php/META/article/view/363. Acesso em: 10 aug. 2026.