The Influence of E-WOM on Risk Perception and Consumer Trust in the Development of Catfish Farming into Agro-Ecotourism
Case Study on JMK Catfish Farming SMEs in Bojonegoro Regency
DOI:
https://doi.org/10.59971/meta-journal.v2i3.323Keywords:
E-Wom, Risk Perception, Consumer ConfidenceAbstract
This study examines the influence of electronic word-of-mouth (e-WOM) on consumer risk perception and trust in the context of developing Micro, Small, and Medium Enterprises (MSMEs) in catfish farming into agro-education tourism in Bojonegoro Regency. The research method used is quantitative, with data collection through questionnaires from 80 respondents. The research results show that e-WOM has a significant influence on risk perception and consumer trust. The implication of these findings is the importance of effective e-WOM management for the development of agro-tourism in SMEs.
Downloads
References
Aliciana, M., & Jacob, J. (2024). Service Quality on Purchasing Decisions at the Blibli Marketplace. Media Mahardika, 22(2).
Andini, D. (2024). Analysis of the Implementation of the Bang Jani Garden Agro Edu Tourism Destination Program on Environmental Awareness of Visitors (Young Generation) in Bangkalan Regency. AGRINESIA: Scientific Journal of Agribusiness, 221–229. https://doi.org/10.37046/agr.v0i0.25911
Dewi, E. (2018). The Effect Of Motivation, Trust, And Consumer Attitude On Purchase Decisions With Buying Interest As An Intervening Variable (Case Study on Motorcycle Spare Part Products of the Federal Parts Brand in Kedunggalar Village, Ngawi Regency). (Doctoral Dissertation, Muhammadiyah University of Ponorogo), 3, 2016.
Dewi, H., Ati, L., Sukarson, A., Hakim, I. L., Putra, N. A., & Apriadi, E. A. (2024). Development of Catfish Cultivation Business as an Effort to Eradicate Household Stunting in Rural Areas. 3(2), 62–71.
Di, K., Pendopo, U., & Lama, K. (n.d.). The role of business ethics in building consumer trust in UMKM Pendopo Lama Regency, Boyolali. 7(1), 44–49.
Djuwendah, E., Rasmikayati, E., Saefudin, B. R., & Hasbiansyah, O. (2024). Governance of agro-edutourism in Pasir Angling Village and Bincarung Park, Suntenjaya Village. Progressive Community Service, 8, 1742–1752.
Funny, R., Elita, M., Mirawati, I., & Chaidir, M. F. (2024). The Influence of Brand Ambassador Credibility on Purchase Interest of Cessa Natural Essential Oil Roll On. 4.
Issa, J. (2019). No TitleΕΛΕΝΗ. Αγαη, 8(5), 55.
Letek, Y., & Asia, N. (2026). Strategic Analysis Of Sangkuriang Clarias Gariepenus Catfish Cultivation Development In Nunukan City, North Kalimantan Province Strategic Analysis of Lele Sangkuriang Clarias Gariepenus Development in Nunukan City, North Kalimantan. 7(1), 6–11. https://doi.org/10.35965/jae.v7i1.5262
Lisdayanti, A. (2024). The Role of Blockchain Technology in Increasing Consumer Trust and Privacy Data Security on E-Commerce Platforms in Indonesia. 5(2), 347–361.
Malawat, S. M., Wahyuni, D., Suriono, H., Fhitri, N., Prasuanda, H., Siregar, H., Khauf Pase, A., Sibuea, I., & Syahputra, D. (2024). Community Empowerment Regarding Catfish Cultivation Business in Increasing Economic Value in Bunut Seberang Village, Asahan Regency. BERNAS: Journal of Community Service, 5(1), 1158–1162. https://doi.org/10.31949/jb.v5i1.7342
Mega Hasibuan, & Zuhrinal M Nawawi. (2023). The Role of Business Ethics in Building Consumer Trust. Journal of Economics, Tourism and Hospitality Management, 3(1), 50–68. https://doi.org/10.55606/jempper.v3i1.2426
Moderation, S. V. (2024). Interdisciplinary Explorations in Research Electronic Word Of Mouth ( E-Wom ) Towards ( Study on the Community of Bandar Negeri Village, District. 2, 1283–1310.
Muthia Kalita Putri, Rd. Funny Mustikasari Elita, & Putri Trulline. (2024). The Influence of the Credibility of Social Media Influencers of Generation Z on the Interest in Buying Kebaya on TikTok Followers @raniaayamin. TUTURAN: Journal of Communication, Social and Humanities Sciences, 2(2), 125–133. https://doi.org/10.47861/tuturan.v2i2.925
Program, J., Pendidikan, S., Mulawarman, U., Made, N., Wina, A., Yahya, F., Ananda, F. H., & Ekarini, F. (2024). HOW URBAN SOCIETY GARBAGE: LEARNING. 5(1), 431–447.
Ummah, M. S. (2019). No 主観的健康感を中心とした在宅高齢者における健康関連指標に関する共分散構造分析Title. Sustainability (Switzerland), 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_centralized_reinforcement_system_a_strategy_to_sustain_the_strategy_to_sustain_the_strategy
