Arif, Hery Maulana. “Walking the Privacy Line: A Phenomenological Study of Marketing Managers’ Lived Experience of AI-Driven Consumer Personalization”. Jurnal Manajemen dan Kewirausahaan (JUMAWA) 3, no. 4 (August 29, 2026): 509–514. Accessed November 12, 2026. https://abadiinstitute.org/index.php/JUMAWA/article/view/493.