RIU, I. A. Digital Identity and Consumer Trust: A Qualitative Study of Instagram-Based Small Businesses in Makassar. Jurnal Manajemen dan Kewirausahaan (JUMAWA), [S. l.], v. 3, n. 2, p. 413–422, 2026. DOI: 10.59971/jumawa.v3i2.443. Disponível em: https://abadiinstitute.org/index.php/JUMAWA/article/view/443. Acesso em: 5 aug. 2026.