ARIF, H. M. Social Media Analytics In Digital Marketing: A Qualitative Study On Strategy, Measurement, And Organizational Impact. Jurnal Manajemen dan Kewirausahaan (JUMAWA), [S. l.], v. 3, n. 2, p. 349–356, 2026. DOI: 10.59971/jumawa.v3i2.421. Disponível em: https://abadiinstitute.org/index.php/JUMAWA/article/view/421. Acesso em: 21 jun. 2026.