ROSTINI; PATIL, K. Analysis of the Interaction Between Brand Attachment and Hedonic Value on iPhone Purchasing Decisions among College Students. Jurnal Manajemen dan Kewirausahaan (JUMAWA), [S. l.], v. 3, n. 1, p. 299–306, 2024. DOI: 10.59971/jumawa.v3i1.177. Disponível em: https://abadiinstitute.org/index.php/JUMAWA/article/view/177. Acesso em: 21 jun. 2026.