Arif, H.M. 2026. From Rank to Reach: MMR as Social Currency and Personal Branding in Indonesia’s DOTA 2 Community. Jurnal Manajemen dan Kewirausahaan (JUMAWA). 3, 3 (May 2026), 407–416. DOI:https://doi.org/10.59971/jumawa.v3i3.422.