Green Entrepreneurship dan Circular Economy: Strategi Startup Indonesia dalam Mendukung SDGs 2030
DOI:
https://doi.org/10.59971/jumawa.v3i3.463Keywords:
Green Entrepreneurship, Circular Economy, Startup Berkelanjutan, Inovasi Keberlanjutan, SDGs2030Abstract
The growing urgency of environmental degradation and climate change has accelerated the global transition toward sustainable development and circular economy practices. In this context, green entrepreneurship has emerged as a strategic approach that integrates economic innovation with environmental and social sustainability. This study aims to analyze how Indonesian startups implement green entrepreneurship and circular economy strategies to support the achievement of Sustainable Development Goals (SDGs) 2030. The research employs a Systematic Literature Review (SLR) approach using the PRISMA framework to examine recent scholarly publications related to green entrepreneurship, circular economy, sustainable startups, and SDGs. Data were collected from reputable international databases, including Scopus, Web of Science, and Google Scholar, covering publications from 2020–2026. The findings indicate that Indonesian startups increasingly adopt sustainability-oriented business models through waste reduction, recycling systems, resource efficiency, eco-innovation, and digital sustainability practices. Circular economy implementation is primarily supported by digital technologies such as Internet of Things (IoT), artificial intelligence, and platform-based ecosystems, enabling startups to improve operational efficiency while reducing environmental impacts. The study further reveals that green entrepreneurship significantly contributes to SDG 8, SDG 9, SDG 12, and SDG 13 through green job creation, sustainable industrial innovation, responsible consumption, and climate action initiatives. However, several challenges remain, including limited green financing, weak regulatory support, infrastructure constraints, and the risk of greenwashing. This study contributes theoretically by positioning circular economy as a mediating mechanism linking green entrepreneurship and SDGs achievement within Indonesia’s startup ecosystem.
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