Pemberdayaan E-Commerce: Mengidentifikasi Faktor Kunci Dalam Motivasi Pembelian Online

Abstract

This study aims to provide valuable insights for E-commerce businesses to enhance consumer
engagement and drive sales in the highly competitive online marketplace. This study use systematic
literature review to identify the key factors influencing online purchase intentions (Santo &
Marques, 2021)(Kim, 2020). The source is taken from Scopus database and integrated in the paper
to provide a comprehensive understanding of the topic (Santo & Marques, 2021)(Kim, 2020). The
result shows that access to information, hedonic motivations, and trust in E-commerce sites are
significant determinants of the intention to continue purchasing from online shops. Furthermore,
these findings offer valuable insights for E-commerce businesses to enhance their online platforms
and marketing strategies to better engage and retain customers in the dynamic digital
marketplace. The result shows that access to information, hedonic motivations, and trust in E
commerce sites are significant determinants of the intention to continue purchasing from online
shops. Furthermore, these findings offer valuable insights for E-commerce businesses to enhance
their online platforms and marketing strategies to better engage and retain customers in the
dynamic digital marketplace.