Aswar NF. USER INTERFACE DESIGN, PERCEIVED EASE OF USE, ELECTRONIC WORD OF MOUTH, AND ONLINE ADVERTISING ON IMPULSIVE BUYING BEHAVIOR IN THE SHOPEE MARKETPLACE. JUMAS [Internet]. 2023 Dec. 7 [cited 2026 Jun. 27];1(5):227-34. Available from: https://abadiinstitute.org/index.php/JUMAS/article/view/139