MUSA, C. I. The Influence of Marketing Strategies on Consumer Behavior: Case Study: Yotta Brand Local from Makassar. Jurnal Manajemen dan Akuntansi, [S. l.], v. 1, n. 4, p. 235–242, 2023. DOI: 10.59971/ijhabs.v1i3.144. Disponível em: https://abadiinstitute.org/index.php/GEMILANG/article/view/144. Acesso em: 5 jul. 2026.