The Effect Of Motivation On The Performance Of Women Msme Actors In Purbalingga Regency Through Family Support As A Moderation Variable

Authors

  • Ridhwan Sinatria Master of Management Study Program, Sekolah Tinggi Ilmu Ekonomi Artha Bodhi Iswara, Indonesia
  • Immanuel Ustradi Osijo Master of Management Study Program, Sekolah Tinggi Ilmu Ekonomi Artha Bodhi Iswara, Indonesia
  • Trenggono Sumunu Master of Management Study Program, Sekolah Tinggi Ilmu Ekonomi Artha Bodhi Iswara, Indonesia
  • Siti Nur Soleha Master of Management Study Program, Sekolah Tinggi Ilmu Ekonomi Artha Bodhi Iswara, Indonesia
  • Ahmad Zainuddin Master of Management Study Program, Sekolah Tinggi Ilmu Ekonomi Artha Bodhi Iswara, Indonesia

DOI:

https://doi.org/10.59971/meta-journal.v3i1.360

Keywords:

Motivation, Performance, Women, MSMEs, SEM-PLS

Abstract

This study aims to analyze the influence of motivation on the performance of women Micro, Small, and Medium Enterprises (MSMEs) in Purbalingga Regency with family support as a moderation variable. A quantitative approach was used by distributing questionnaires to 150 respondents who were members of the Purbalingga Entrepreneur Muslim community. Data analysis was carried out using the Partial Least Square (PLS-SEM) method. The results of the study show that motivation has a positive and significant effect on the performance of women MSME actors. Family support has also been shown to have a positive and significant effect on performance, especially through emotional and practical aspects. However, family support is not significant in moderating the relationship between motivation and performance, which means internal motivation is a major factor driving performance improvement. These findings confirm that women's empowerment programs for MSME actors are more effective when they focus on strengthening individual motivation, while the role of the family functions as additional indirect support.

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References

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Published

2025-11-03

How to Cite

Sinatria, R., Osijo, I. U., Sumunu, T., Soleha, S. N., & Zainuddin, A. (2025). The Effect Of Motivation On The Performance Of Women Msme Actors In Purbalingga Regency Through Family Support As A Moderation Variable. Management, Economics, Trade, and Accounting Journal (META-JOURNAL), 3(1), 395–406. https://doi.org/10.59971/meta-journal.v3i1.360

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